CHALLENGE

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Launching a new edition of an iconic festival comes with high expectations.

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• Generate nationwide awareness for the festival
• Build anticipation around the new venue and theme
• Drive ticket sales across multiple audience segments
• Maintain momentum from announcement to event day

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What We Did

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Performance Marketing

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We planned and executed multi-platform advertising campaigns across Meta and Google, optimizing for reach, engagement, and ticket conversions.

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Audience Segmentation

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Campaigns were tailored for EDM fans, previous attendees, and high-intent audiences, allowing us to deliver relevant messaging at every stage of the buyer journey.

Creative Strategy

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Artist announcements, countdowns, teaser creatives, and conversion-focused campaigns were strategically phased to sustain excitement throughout the campaign.

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Public Relations

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From media outreach and press releases to editorial coverage and influencer collaborations, we amplified the festival narrative across multiple touchpoints.

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CASE APPROACH

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Rather than relying on a single campaign push, we structured the marketing into three phases:

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Awareness
Building curiosity through artist reveals, teasers, and festival storytelling.

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Engagement
Retargeting interested audiences and deepening interaction through strategic content and promotions.

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Conversion
Driving ticket sales through urgency-based campaigns, optimized creatives, and performance-focused media buying.

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