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Content, Influencer Marketing, Performance Marketing
Sunburn
Mumbai
November 3, 2023
Created by global superstar KYGO, Palm Tree Music Festival is known for blending world-class electronic music with luxury hospitality and tropical aesthetics. The India edition, hosted in Mumbai by Sunburn, introduced a premium festival experience that combined music, lifestyle, and destination-inspired experiences into one unforgettable event.
Palm Tree Music Festival brought KYGO's globally renowned festival brand to India, delivering a premium blend of electronic music, luxury, and lifestyle. To support the festival's digital presence, we partnered on content creation, influencer marketing, and performance marketing, helping amplify its reach and connect with the right audience before, during, and after the event.
We focused on showcasing the experience beyond the lineup. Through visually engaging content, authentic creator collaborations, and performance-driven campaigns, we built anticipation leading up to the festival while extending its impact across social media. Every piece of content was designed to capture the energy, atmosphere, and premium identity that Palm Tree Music Festival is known for.
Our goal was to generate excitement around Palm Tree Music Festival, increase awareness among music lovers, drive ticket sales through targeted campaigns, and create engaging content that reflected the premium experience of the festival. By combining impactful creatives, creator collaborations, and performance-led strategies, we aimed to maximise visibility and audience engagement across digital platforms.
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