G-Eazy - Media Buying | Case Study | Social Noon

works

G-Eazy

Media Buying

Client •

Sunburn

Location •

India

Date •

February 15, 2024

Driving Demand for G-Eazy's Multi-City India Tour

DESCRIPTION

‍

When global hip-hop artist G-Eazy embarked on his India tour, the challenge wasn't just creating awareness—it was driving ticket sales across multiple cities while maintaining momentum throughout the campaign. Social Noon partnered with Sunburn to execute a performance-driven marketing strategy designed to maximize reach, engagement, and conversions.

‍

ABOUT CASE

‍

G-Eazy's India tour spanned multiple cities and required a highly targeted marketing approach to ensure strong attendance across every venue. Working alongside Sunburn, we developed and executed digital campaigns focused on audience acquisition, retargeting, and ticket sales.

Through a combination of performance marketing, content amplification, and audience segmentation, we helped build excitement around the tour while driving measurable business outcomes.

‍

CHALLENGE

‍

Promote a global artist across diverse Indian markets.
Generate awareness and excitement in multiple cities simultaneously.
Drive ticket sales while maintaining cost efficiency.
Identify and target high-intent music and event audiences.
Sustain campaign momentum from announcement through event day.
Convert engagement into measurable ticket purchases.

‍

CASE APPROACH

‍

We developed a full-funnel marketing strategy focused on both awareness and conversion.

‍

Our approach included:

‍

Audience research and segmentation across key markets.
Meta and digital advertising campaigns focused on ticket sales.
Retargeting strategies for engaged users and website visitors.
Content amplification to maximize campaign visibility.
Continuous optimization of creatives, audiences, and media spend.
Performance monitoring to improve conversions and reduce acquisition costs.

‍

By combining compelling event content with data-driven media buying, we ensured that marketing efforts translated into real attendance.

‍

CASE GOAL

‍

Increase awareness for G-Eazy's India tour.
Drive ticket sales across Bengaluru, Delhi NCR, and Mumbai.
Reach highly relevant music and festival audiences.
Maximize return on advertising spend.
Deliver strong attendance across all tour locations.

‍