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Venue Documentatin, Experience Design
Zomato
Delhi, India
June 2, 2026
Buying tickets for a large stadium event often comes with one big question:
"What will my view actually look like?"
To remove that uncertainty, Social Noon partnered with District by Zomato to create a complete visual guide of Ekana Stadium, helping fans see the exact view from every seating block before booking their tickets.
To help fans make informed ticket purchases, Social Noon documented the view from all 41 seating blocks at Ekana Stadium, creating a visual guide that showed exactly what attendees could expect before booking.
Fans often hesitate to purchase tickets because seating maps don't accurately show the real viewing experience.
The objective was to:
• Eliminate uncertainty during ticket booking
• Improve the overall fan experience
• Create visual references for every seating section
• Help audiences make informed booking decisions
Stadium Documentation: Captured the view from all 41 seating blocks across Ekana Stadium to accurately represent what attendees could expect from each section.
Content Production: Created a comprehensive library of seat-view visuals that could be integrated into the ticket booking journey.
Fan Experience Strategy: Focused on making ticket selection simpler by replacing guesswork with real visual references.
Rather than relying solely on seating maps, we documented the stadium from the audience's perspective.
Capture Every View
Photographed each seating block across the venue.
Organise the Experience
Mapped every image to its corresponding section for easy navigation.
Support Better Decisions
Enabled fans to book seats with confidence, knowing exactly what to expect.
To improve the ticket booking experience by providing fans with a clear, accurate view from every seating block before they made their purchase.
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