works

Coraplus

SEO

Client • 

Kemipex

Location • 

Dubai, UAE

Date • 

May 13, 2025

Engineering Visibility Through SEO

DESCRIPTION

Coraplus is a global chemical solutions company specializing in high-performance additive packages and specialty raw materials used across industries such as lubricants, polymers, rubber, food, and personal care.

Social Noon partnered with Coraplus to strengthen its organic search visibility and establish the brand as a leading authority in the specialty chemicals space. Through a focused SEO strategy, we optimized the website’s search presence and successfully ranked multiple industry-relevant keywords in top search positions, significantly improving discoverability and organic traffic.

ABOUT CASE

Operating in a highly technical B2B industry, Coraplus required stronger visibility in search results to reach manufacturers, distributors, and industrial buyers looking for chemical additives and raw materials.

While the brand had strong products and global distribution, its online discoverability was limited across critical industry keywords. Social Noon stepped in to implement a structured SEO strategy that would improve keyword rankings, strengthen the site’s search architecture, and drive qualified organic traffic.

Our work helped position Coraplus as a prominent search result for several industry keywords, with multiple rankings reaching Top 1 positions on Google.

CASE APPROACH

We executed a focused SEO strategy built around technical optimization, keyword targeting, and content alignment with search intent.

Keyword & Industry Research

We conducted extensive keyword research within the specialty chemicals and additives industry to identify high-value search terms used by manufacturers and procurement professionals.

On-Page SEO Optimization

Key landing pages were optimized through improved keyword placement, metadata, headings, and structured content to better align with search engine algorithms.

Technical SEO Improvements

We analyzed the website’s structure, indexing, and performance to ensure search engines could effectively crawl and rank the site.

Content Alignment

Existing pages were optimized and structured to better answer industry-specific queries and improve keyword relevance.

Continuous Monitoring & Optimization

Keyword rankings and organic performance were regularly tracked, allowing us to refine the SEO strategy and secure Top 1 positions for multiple keywords.

Case goal

Through targeted SEO execution, Coraplus achieved Top 1 rankings for several industry keywords within 9 months , significantly improving its online visibility and strengthening its position in the global chemical solutions market.