.png)
Media Buying
Sunburn
Mumbai, India
May 7, 2025
When Boris Brejcha brought his signature High-Tech Minimal sound to India, the objective was clear: generate excitement, reach the right audience, and drive ticket sales across the tour.
Social Noon led the performance marketing strategy, using data-driven campaigns to maximize visibility, audience engagement, and conversions.
CHALLENGE
Marketing an international artist requires more than announcing dates.
The campaign needed to:
• Build anticipation among electronic music fans
• Reach high-intent audiences across cities
• Drive ticket sales efficiently through paid media
• Maintain momentum throughout the campaign
Rather than relying on broad awareness alone, the campaign was structured around the customer journey.
Build Awareness
Generate excitement through artist-focused creatives and targeted reach campaigns.
Drive Consideration
Retarget engaged audiences with compelling messaging and event updates.
To build awareness, engage the right audience, and drive ticket sales for Boris Brejcha's India tour through strategic performance marketing and data-driven campaign execution.
%20(1).png)